EXPLORE
"We must go beyond textbooks, go out into the bypaths and untrodden depths of the wilderness and travel and explore and tell the world the glories of our journey."
CREATE
"In the sky, there is no distinction of east and west; people create distinctions out of their own minds and then beleive them to be true."
DESIGN
"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
INNOVATE
I'm a great believer in the competitive system, and think that competition will bring us greater innovation and put American industry in information ahead of everyone also.